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Last Updated: Oct 21, 2016 URL: http://research.tolibrary.org/quick-start-guides Print Guide

Market Research Print Page

Local Resources

The Business Marketing Association Southern California Chapter serves the b2b community throughout the greater Los Angeles area, Ventura, Orange County, San Diego, and the Inland Empire.

The Southern California Chapter of the Marketing Research Association is one of 12 current chapters belonging to the National Marketing Research Association. The SoCal chapter is comprised of opinion & marketing research professionals located primarily in Southern California and Hawaii.



What is Market Research?

Thousand Oaks Library does not represent or endorse the accuracy or reliability of any information's, content or advertisements contained on, distributed through, or linked, downloaded or accessed from any of the services contained on this video.

Databases (Library card is required to access the databases outside the library.)

  • Gale Virtual Reference Library
    Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses. Presents sample plans taken from businesses in the manufacturing, retail and service industries which serve as examples of how to approach, structure and compose business plans.
  • General OneFile (Gale)
    Full-text articles from magazines, journal and scholarly publications about market research.
  • ReferenceUSA
    Information on over 10 million US businesses. A good resource for compiling and downloading lists of businesses based on a variety of criteria. 

 (Library card is required to register to the online courses.)

  • Small Business Marketing on a Shoestring
    Gale Courses offers a wide range of interactive courses that can be taken entirely over the Internet. All courses are free and led by expert instructors. Courses run for six weeks and new sessions begin every month. (5 free courses per calendar year)

Marketing Associations

Web Resources

  • Bureau of Labor Statistics: The Bureau of Labor Statistics of the U.S. Department of Labor is the principal fact-finding agency for the Federal Government in the broad fields of labor economics and statistics.
  • BusinessUSA: Search International Market Research by industry, region, country and report type.
  • MarketResearch.com: "The leading provider of market research reports and industry analysis on products, markets, companies, industries, and countries worldwide."
  • Marketing Virtual Library is one of the most comprehensive sources of marketing information on the Internet for those involved in marketing, advertising, selling, promotion and e-commerce.
  • SBA.gov: U. S. Small Business Administration provides information on how to do your market research.
  • U.S. Census Bureau: One source for current population data and the latest Economic Indicators.

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Business Definitions and Key Concepts

Find definitions and short articles for key business terms and concepts:


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Grant R. Brimhall Library 1401 E. Janss Road • Thousand Oaks, CA 91362 • (805) 449-2660
Newbury Park Branch Library 2331 Borchard Road • Newbury Park, CA 91320 • (805) 498-2139

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